With the gradual expansion of the automotive aftermarket, more and more friends are choosing to join car beauty salons. But many friends are very blind when choosing to join a car beauty shop, just looking at the market and choosing to join a car beauty shop to enter this market, only to find that the profits are not as good as imagined. This is due to insufficient preparation before joining a car beauty salon. So, what should we consider before joining a car beauty salon? The editor has collected opinions from successful professionals in the industry and summarized them into ten points to pay attention to, which are the four points to pay attention to today.
1. Market positioning: Identify your target audience.
What a car beauty franchise looks like is mainly based on your positioning for decoration, that is, whether you are the high-end customers who most want to engage in luxury consumption, the mid-range customers who pursue cost-effectiveness, or the low-end customers who blindly seek cheap prices. Once it is determined, theoretically it remains unchanged, and all subsequent work revolves around this. Of course, before determining this, there may be some constraints, such as the availability of affordable and suitable storefront houses, and the location being in a community where mid-range car owners are concentrated. Since the houses are rent free, it is impossible to move to another place. In fact, it is mainly seen as the original intention of the car beauty shop. In general, the target audience, that is, market positioning, is first determined before starting other work.
2. Talent recruitment, finding suitable management and technical talents.
Generally speaking, to open a good car beauty franchise store, at least two types of talents are needed. The first is business talent, who are responsible for store management, mainly including management and sales. The second type of person is a technical talent, mainly responsible for construction technology and quality control. Because these two types of people are very difficult to find, it is necessary to determine before starting a series of specific work such as site selection and decoration. Of course, it can also be done simultaneously with or shortly after the site selection. This makes it easier to negotiate with talents and listen to their opinions. To truly prepare, there are professional personnel to provide advice and strategies. By preparing for the opening, we can lay the foundation for future operations and reduce the likelihood of investment waste. If you really can't find suitable talents, you can recruit some newcomers and send them to the headquarters of Tefulai for technical and business management training after joining Tefulai. The training course is usually 7-10 days, and after the training, you can also practice in the store. This way, when your store decoration is completed, the employee training is basically over, and you can start working immediately when it opens.
3. Store location selection. This can be done simultaneously with talent reserve. The main considerations are:
Firstly, whether the selected location aligns with your market positioning, that is, whether your target audience is sufficiently concentrated.
Secondly, choose a storefront with as many parking spaces as possible in front of the door.
Thirdly, it is best to have no barriers on the road in front of the door, and the speed should be slow, usually around 40.
Fourthly, there needs to be at least one beauty construction workshop that can be shared with the coating workshop.
Fifth, if there is a car washing service, there needs to be at least 1000 cars in stock within a 5-minute drive, of course, this is for medium-sized and above cities.
In addition, rent is a major component of operating costs, so it is important to control rent effectively. In general, rent cannot exceed 25% of the expected monthly average revenue. Otherwise, it will be difficult to survive during the growth period!
4. Document processing
When selecting a location, it is necessary to confirm whether a car beauty salon can be opened in this area. Otherwise, after renting the storefront, relevant documents cannot be obtained, which will be more troublesome. Moreover, some areas do not allow car beauty salons, such as residential areas, scenic spots, etc. Due to concerns about environmental impact, it is difficult to obtain approval successfully. After selecting a store, the next step is to apply for a permit. The required documents for opening a store include a business license, tax registration certificate, and pollutant discharge permit. In some places, a fire permit is also required.
The first thing to do when joining a car beauty salon is to do a good job of ideological preparation. Only when the ideological transformation is ready, can we move on to the next part of the preparation and preparation work!
UPPER:A detailed discussion on the future of automotive services from brand to management
BELOW:没有了!