A detailed discussion on the future of automotive services from brand to management

With the rapid growth of passenger car ownership in China, the development of the automotive aftermarket has also attracted much attention. In addition, the rapid increase in car ownership and the extension of car service life have made the broad development prospects of the automotive aftermarket a consensus in the industry.

Driven by new elements such as the Internet, the automotive aftermarket has changed from the era of huge profits to the era of meager profits, with rising operating costs and changing consumer psychology and behavior. The increasing education level of car owners and competition from e-commerce platforms have made the operation and management of auto repair shops increasingly difficult. Shortage of talent, lack of customers, and inability to sell products have become the norm. In order to achieve profitability in the increasingly fierce aftermarket, it is necessary to identify the difficulties in store operations and prescribe targeted solutions to solve the problems.

So what are the difficulties in operating automotive aftermarket stores?

Firstly: Lack of popularity

What would people choose if they were famous and unknown for the same thing? The answer is simple, choose the famous one. The same principle applies to the automotive aftermarket, especially with the rise of branding in the automotive aftermarket, more and more chain stores are squeezing the survival space of individual businesses.

Secondly, there is a lack of standardized service processes

What era is it now? Are you still looking at the current automotive aftermarket with an old perspective of 10 or 20 years? The current automotive aftermarket has increasingly high requirements for stores, especially for specialized service concepts. It can be said that many individual stores now have little concept of service. But as the automotive aftermarket becomes increasingly popular, more and more chain stores are sprouting up. If a store does not have a standardized and professional service concept, it is easy to be eliminated by the market.

Thirdly, there is a lack of core competitiveness

Lack of technology, single product, and outdated services are the biggest problems faced by many stores, especially individual stores, and also the most fatal problem in this industry.

Fourth: Lack of marketing ideas

What era is it now? It is the Internet era, the information age, and the marketing era. Many store operators do not market for stores at all, or even do not market. How can your stores be competitive?

Fifth: Outdated management methods

Many store operators have not received systematic management training and do not understand how to manage a store, resulting in the waste of many resources, increased costs, and increased pressure on store operations.